Apple iTunes Has Movies Available on the Same Day of DVD Release
Apple iTunes will now be competing directly with brick and mortar stores as it will now have movies available for download on the same day as the DVD is released.

Apple iTunes Has Movies Available on the Same Day of DVD Release

Posted May 2, 2008, 1:37 PM ET

Apple iTunes will now be competing directly with brick and mortar stores as it will now have movies available for download on the same day as the DVD is released.


Apple Inc announced on Friday that new releases and catalog sales will now be available on the same day as the DVD is released from 20th Century Fox, Walt Disney Studios, Warner Bros., Paramount Pictures, Universal Studios Home Entertainment, Sony Pictures Entertainment, Lionsgate, Image Entertainment, and First Look Studios. This means that now iTunes will be competing directly with the brick and mortar retail shops selling DVDs.

The majority of all motion picture sales are done on DVDs, usually at retail outlets such as Wal-Mart, Best Buy, and Target stores, but there is a growing population of customers who are opting for digital downloads. Apple's hope is that it will bring the same level of success that it did to its digital download of music to the digital download of movies.

Films purchased from iTunes can pe viewed on an iPod that has video capability, and iPhone, Mac or PC, or on a widescreen television with Apple TV. New releases are to be priced at $14.99 while older films are priced at $9.99. Currently iTunes has over 1,500 films in its catalog.



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